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How To Conduct a SWOT Analysis of Your Digital Marketing Strategy

I first heard about the term SWOT Analysis while talking to a couple of friends about their work in the financial sector. I was like, WTH are you talking about SWATing businesses, what do you even mean? Yeah, I heard it like SWATin when you send the cops to someone’s house to mess with them…they laughed, then gave me a rundown of what they do. ...more

Unlock Your Competitive Edge: The Importance of SEO for Small Businesses

Small businesses face a number of challenges when it comes to online marketing. Entrepreneur.com says one of the most important and often overlooked factors is local search optimization. What’s the first thing you do when you’re out and you realize you need something? You google it. I’ll bet a lot of the times you look at the map results to see what the closest option is, don’t you? The customers you are seeking do too! Guess what, it’s not always the closest result that show up first, it’s the result the search engines have realized is the most reliable information first! …more

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